Methodology, process, and documentation for companies working with Unusual. The pages here walk you through how to set up your account, what to expect at each stage of the engagement, and how we measure progress.
A step-by-step guide to writing personas and buying contexts that produce useful AI research. Includes the leading-witness check, the in-market test, and a worked example.
Read the guide as a human → Or have your AI agent read it Point Claude, ChatGPT, or your AI tool of choice at the structured agent version →What it is, why it sits alongside your existing SEO without competing with it, and how the moving pieces fit together. Plus a setup guide for your IT team.
Read the overview →How to identify AI-influenced leads at the top of your funnel and track how they convert across your existing channel reports. Includes form-fill setup, sales transcript cross-reference, and a note for your sales team.
Read the guide →What we measure, and why it reads differently than an AI visibility or prompt-tracking tool. A guide for SEO and growth teams weighing the two.
Read the guide →Use your shared channel with the Unusual team, or email us directly.
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