Your buyers and stakeholders — at every level of seniority — are increasingly trusting AI to teach them how to think about their problems, how to look for solutions, and how to evaluate those solutions. ChatGPT, Claude, Gemini, Perplexity, search-enhanced AI in Google, coding assistants their engineering teams have open.
They're doing this across the full journey, not just one moment:
Your target buyers are talking to AI more than they're talking to you, and they're trusting AI to teach them how to think about the problem more and more.
Your company has partnered with Unusual, an AI brand management platform. The platform measures how AI models perceive your company, your products, and your value proposition — and contains tools that enable your company to make all of your content and your value proposition more legible to AI models.
The platform produces a regular readout that shows how AI models are teaching specific prospects — at a specific ICP — to think about and evaluate the space. This may contain misconceptions AI models have about you, or beliefs that are heavily seeded by competitors and competitor narratives.
The goal of running this is to help equip you with an understanding of how AI models are teaching your buyers and prospects — so when a prospect lands on your calendar already objecting to something nobody at your company actually said, or already bullish on a competitor for reasons that don't quite track, you have a clearer view of where that frame came from.
The most valuable thing you — as a sales team — can do is help us identify all of the people, all of the stakeholders, you are working with who are being influenced by AI models today.
There's one question to ask. Depending on the stakeholder, they may be a little cautious admitting they're trusting an AI (like ChatGPT) to tell them what to ask you, what to push back on, and what to consider buying. There can be real hesitation. So it's important to ask carefully, and when trust has been built.
Did you or anyone on your team use AI tools as part of evaluating us?
If the answer is yes, ask:
That's it. The point is to surface the AI-influenced stakeholders so we can connect what AI is telling them about you to the deals where it actually shows up. We're not looking for a script-perfect capture; we're looking for the signal.
Your GTM team will sync up internally about the best way to log this — what tooling fits your sales process. If your sales team uses a notetaker tool that captures the sales transcript (Granola, Otter, Gong, Avoma, or similar), your GTM team will work with us to pull these signals directly out of the transcript data, so you don't have to take on extra logging steps.
We regularly look at how AI models are influencing deals on your account and cross-reference that with the data Unusual has on how AI models perceive your company — what they're telling buyers, what they're getting right, where they're misframing.
We share those findings back to your team to enable an AI alignment go-to-market strategy — where the sales motion, the marketing motion, and the AI-perception layer are working in the same direction.